Sociology of Knowledge
- The Social Construction of Reality
- Symbolic Interactionism
- The Sociology of Language
- Language as a social system
- (Bailey, Buckley, Habermaas, Luhmann)
- Labeling Theory and the Political Sociology
- (Schleff, Becker, Parenti)
- Phenomenological Sociology of Language
- (Foucault, Douglas)
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Sociology of Culture
- The Social Construction of Culture
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- Culture involves the study of diversity. When one social structure or system is compared to another, the result is a cultural structure or system. Culture is the study of others and how they differ.
- Cultural Metaphors
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- Metaphors are products of analogical reasoning. What a group of people chooses as a source of these metaphors differs. When social metaphors are viewed in this context of diversity, they emerge as cultural metaphors.
- Cultural Network Theory
- Cultural Materialism
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- The process of externalizing epistemological markers is known as structural epistemology, the transition from meaning to form. Once these markers are externalized, they become ontological markers. The process of interpreting these markers from the context of an epistemological system is known as structural hermeneutics. Cultural materialism has to do with the realm of ontological markers and how they are interpreted. It has to do with the transition from form to meaning.
- Macrosociology
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Language Renewal among Indigenous Cultures
- Societal Types
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- The processof language renewal must take into consideration the study of societal types. Those who live in the modern industrial era and in the information era can no longer maintain the belief that they want to return to the good old days. It would mean giving up their automobiles, their lab tops, their web sites, and other aspects of modern technology. The process of language renewal has a different focus. It has to do with the establishment and the justification of ethnographic identity. Language renewal is about the retention of one's cultural identiy. In the modern world, most people have several social and cultural identities. Since the present is embedded in the past, one needs to investigate the cultural traditions upon which the present rests.
- Social Anthropology
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Communication Theory
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- Intercultural Communication
- The study of culture is based on the study of society. Hence, intercultrual communication has to do with the exchange by individuals across socially disparate structures. People across cultures function within the social constraints of their sociology of everyday life. They function within a social system. When they communicate across cultures, however, they encounter disparities between their own social systems and those of others. The result is intercultural communication
- Globalization Theory
- It is wrong to think of globalization as purely an economic phenomenon. It is true that intercultural communication began along the trade routes of various ancient empires, but not all human interaction is purely economic in nature. When groups of people migrate from one cultural area to another, they impart their cultural traditions to others. In this context, globalization is cultural and not solely economic. As case in point can be found in the major role that African groups have played in changing the cultural domains of music and the arts.
- Sociology of Communication
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- Visual Communication Theory
- Nonverbal communication needs to be re-investigated as a cultural bound model of visual communication. Nonverbal communication has been defined internationally from the perspective of an egocentric culture where the participant performs onstage before others. This view of nonverbal communication is too narrow. It does not allow researchers to investigate other kinds of communication such as distributed cognition, group structural patterns, and the myriad of ontological markers that are used daily within the context of a visual culture.
- Media and Cognition, The Embodied Mind
The Philosophy of Media Culture
- (Habermas, Marx, McLuhan, Innis, Baudrillard, etc.)
